Magnum Broadcasting specializes in family-oriented programming that connects listeners and advertisers.
Renae Caldwell, Staff Writer, Monroe County Democrat, Sparta, WI
Plenty of positive sounds flow through the air when the radio is tuned to Mix 96.1, from the upbeat DJ’s to the tempo of the hit songs they play.
Mix 96.1 WXYM is one of a dozen radio stations in Wisconsin owned by Magnum Broadcasting. The company is headquartered in Tomah, where the studios for Mix 96.1 WXYM, Classic Rock 94.5 WTMB and Kool Gold 1460 WBOG are located.
Mix 96.1 is known for playing up-tempo hits from the 90s to the present. The music is presented by upbeat DJ’s, including morning host Robin Jon and afternoon drive host Scott Austin.
“One of the things we’re proud of at Mix 96.1 is that families can listen together,” said Robin Jon. “We strive to play music without bad lyrics.”
Classic Rock 94.5 WTMB specializes in rock music from the 70s through the 90s, while Kool Gold 1460 WBOG on the AM dial plays feel-good tunes from the 60s to the early 80s.
All three stations are known for their coverage of local, regional, and national news, weather, and sports.
Select football, boys and girls basketball, hockey and wrestling broadcasts can be heard with WTMB covering the Sparta Spartans and WBOG the Tomah Timberwolves.
For more local information, listeners can go to www.magnumbroadcasting.com then click on their favorite station. They’ll find local news, a community calendar, and other information such as school closings. The stations can also be heard on-line via computer or on a smartphone or other mobile devices by downloading the free TuneIn app.
Dave Magnum and his late wife, Lynn, started out with just a license for what is now WXYM in 1991. They met at a radio station in Marquette, MI when Dave became program director and Lynn was working as a high school intern.
After getting married, they worked together in radio in Albuquerque, New Mexico, before starting their own broadcasting company in Monroe County, not far up the road from Dave’s hometown of Wisconsin Dells.
Robin Jon says Dave still periodically reminds his co-workers of their original motivation to build an atmosphere where everyone is treated with respect, where no one can be berated, and no vulgarity is allowed. He said the company is “not big on titles and prima donna types.”
Today, Magnum Broadcasting includes the three Tomah stations, as well as eight in the Wisconsin Dells, Portage, Reedsburg, and Baraboo region, and one in Green Bay. The group also includes television station KQEG-TV, with studios in La Crosse and carried locally by Charter Cable channel 5, plus licenses for two more TV stations.
When the company was starting out, Dave and Lynn wanted to do something that would be a win-win-win for their listeners, advertisers, and their broadcasting business so they started the Christmas Wish Giveaway in 1992. Like Magnum Broadcasting, it has grown, and this year over $12,000 worth of prizes were given away with eight $1,000 winners and more than 80 $50 winners.
“We have two sets of customers, our listener/viewer customers and our advertising customers,” said Robin Jon. “Our success is based on connecting them both.”